Saturday, January 10, 2009

Gatorade Sports Drink - One Of The First On The Market

Michael Jordan Gatorade Commercial

Ever since the time back in the mid 1960s when the Gatorade sports drink was introduced, this sport drink has been one of the most used staples of American athletes, from amateur to professional levels. Every single one of the national sporting leagues has been partially sponsored by Gatorade and has routinely used the Gatorade Thirst Quencher for their athletes.

Even with the major endorsements by world-class athletes and professional sports teams and leagues, many people still wonder just how effective Gatorade and other similar energy sports drinks really are. In an era when many individuals are increasingly skeptical than ever before when it comes to advertising claims, many people are curious to know if the widespread use of the electrolyte sports drink of Gatorade is just due to the fact that they have a huge advertising campaign for the brand or if it actually does have the ability to satisfy that "deep down body thirst" of athletes.

The primary purpose for drinking fluids during, and also before and after exercising is to replace the fluids that the body sweats out with exertion. Without sufficient water intake, people get dehydrated and their performance suffers. Gatorade sports drink is said to be one of the most effective way to get re-hydrated.

According to the manufacturers of Gatorade, this re-hydration is accomplished by providing a properly balanced mixture of carbohydrates and electrolytes along with the water. This approach is not unique to the Gatorade brand and is the premise behind virtually all of the energy sports drinks and endurance drink formulas that are found on the market.

And, this is indeed a burgeoning market. While the Gatorade brand is the oldest and best known of all the sports beverage drinks, there are more and more new types of performance sport drink beverages on the market every year. These competing energy sports drinks all have similar ingredients but they also each have their own special formulations that claim to provide certain advantages and benefits to the user. The various electrolyte sports drink formulas also have a wide range of flavorings added to help create a pleasing taste that also helps to encourage use.

According to the folks who produce Gatorade, there are four distinct ways that the energy sports drink helps to keep the athlete's body function well even in situations of extreme physical stress and can even help to improve performance. The first way is by providing the ingredients, such as the electrolytes and carbs, which stimulate and support rapid absorption of fluids.

Secondly, consuming Gatorade encourages rapid re-hydration and this allows the body to maintain proper physiological functioning and prevents dehydration. The third factor is that the carbohydrates in the sports beverage deliver easily utilized energy to the working muscles. And, the fourth way that it helps is simply by encouraging the athlete to drink sufficient fluids because of the good taste and quick benefits.

The research conducted in various independent studies has consistently verified that many of the claims made about energy sports drinks in general, and the Gatorade sports drink more specifically, are not overblown but have validity in the real world. It has been shown repeatedly that athletes who consume these sports beverage drinks during their training or competition do not become dehydrated and they avoid the other negative side effects that can result from intense activity.

Well, it is almost swimsuit season and it is time to break out of that winter body and find the body you have always wanted. Nutritional drinks and shakes may be the very ticket to a leaner, more muscular body that you have always dreamed of having. In what way will you accomplish this? One of the end results of sports drinks is that you get the necessary calories as well as the nutrients your body requires while at the same time furnishing the vitamins as well as the proteins, yet not have to suffer any of the unwanted carbohydrates and fats. They keep you hydrated and ready to get back into shape You can start your way to swimsuit season by clicking here: Over 40 Bodybuilding and at Bodybuilding Exercises also Fitness Model and Bodybuilding Diet

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